■ VILLA : The concept of ‘Place of sophisticated socio-cultural community’ related to ambient scenting, scented objet
■ ERBA : Means ‘Herb’ in Italian 在意大利语中意为“香草”
■ TIUM : Means ‘Sprout’ in Korean 纯韩国语中意为“发芽”
⇒ A place that develops fragrance culture with natural spices as the main. 一个交流高级香文化的文化场所。
【 Scent culture, into its uniqueness 】
Villa Erbatium is an in-house perfume brand that designs and handcrafts various products related to fragrance culture, focusing on emotional perfumes with the house's unique formula. Inspired by Italy's unique consumer culture, where craftsmanship and value are shared in the Hyang Cultural Space, which pursues perfection even in the smallest details. To deliver the brand key message of 'perfume, science or art', let people experience a more valuable life with 'incense' as a material, and suggest a different fragrance culture.
A collection of 27 emotional scents developed by Villa Erbatium based on a combination of the world's top grade fragrance oils and creative fragrance formulas, Perfume at the border between science and art continues the story of Villa Erbatium .
Atelier in Samcheong-dong, Seoul, constructed like an old-fashioned alchemist's laboratory, is a space where you can feel the whole unique mood of the brand. Its representative products include emotional perfumes, oil perfumes, eau de toilette sprays, and vegetable perfume diffusers, natural perfume and blended essential oils etc. It has a collection of more than 25 fragrances, and fragrances that enhance the value of spaces such as Galleria Department Store Luxury Hall, Ananti Resort, Nambu Country Club. SHe has designed and led various collaborations, including Dracula musicals and other art performances.
In March of 2023, SCENT OF SEOUL was officially made with Seoul Metropolitan Govenment to enhance SEOUL city to the world with perfume of Seoul.
【Meaning of ‘Emotional Perfume'】
Perfume is a ' subjective emotional property', so all scents evoke emotions.
So we call our perfume as ‘Emotional Perfume’.
Therefore, making perfume is to remember abstract memories as 'scent' for a long time and the meaning of using perfume is to get closer to another’s feelings or to express yourself more emotionally. Giving perfume as a gift is for emotional connection between people through fragrance.