【 Philosophy | Celebrating Emotional Fragrance and Uniqueness 】
Villa Erbatium is an in-house perfume brand that designs and crafts an array of scents using our exclusive formulas. From emotional perfumes to oil perfumes and perfume diffusers, we present an exquisite range of fragrance products.
Our philosophy is rooted in the belief what comes from nature is truly the best. By extracting natural fragrances from flowers and plants, including leaves, stems, and roots, we create scents that resonate with authenticity.
With our core message of "Perfume, on the border between Science and Art" we aspire to redefine fragrance culture to offer customers a transformative experience through our perfumes. We take pride in our collaborations with renowned partners like Galleria Department Store, Ananti Resort, Seoul Club, and Microsoft, crafting custom fragrances that embody their distinct identities. We have also designed fragrances for productions such as the musical "Dracula" and "Scent of Seoul" the official fragrance of Seoul Metropolitan Government.
Villa Erbatium is an in-house perfume brand that designs and crafts an array of scents using our exclusive formulas. From emotional perfumes to oil perfumes and perfume diffusers, we present an exquisite range of fragrance products.
Our philosophy is rooted in the belief what comes from nature is truly the best. By extracting natural fragrances from flowers and plants, including leaves, stems, and roots, we create scents that resonate with authenticity.
With our core message of "Perfume, on the border between Science and Art" we aspire to redefine fragrance culture to offer customers a transformative experience through our perfumes. We take pride in our collaborations with renowned partners like Galleria Department Store, Ananti Resort, Seoul Club, and Microsoft, crafting custom fragrances that embody their distinct identities. We have also designed fragrances for productions such as the musical "Dracula" and "Scent of Seoul" the official fragrance of Seoul Metropolitan Government.
【 Identity: Cultivating Fragrance Culture in an Artistic Laboratory 】
Villa Erbatium, the fusion of the Italian words "VILLA," meaning cultural space, "ERBA," signifying herb, and "TIUM," representing sprouting in Korean, defines our brand's unique identity as a hub for developing fragrance culture rooted in natural essences.
During my studies in Italy, I was captivated by the numerous responsible artisans who passionately pursued their craft.
Our goal is not simply to offer luxurious fragrances but to highlight the artistry that lies behind them. At the core of this artistry is the perfumer's work, embodying the very essence of perfumery..
Villa Erbatium, the fusion of the Italian words "VILLA," meaning cultural space, "ERBA," signifying herb, and "TIUM," representing sprouting in Korean, defines our brand's unique identity as a hub for developing fragrance culture rooted in natural essences.
During my studies in Italy, I was captivated by the numerous responsible artisans who passionately pursued their craft.
Our goal is not simply to offer luxurious fragrances but to highlight the artistry that lies behind them. At the core of this artistry is the perfumer's work, embodying the very essence of perfumery..
【 Seoul Atelier: Where Past and Present Coexist 】
Step into our Samcheong-dong store in Seoul, crafted to resemble an alchemist's laboratory, where the essence of our brand comes to life. Explore all 27 of our fragrances in-store, allowing your senses to embrace their captivating scents. But our offerings go beyond were fragrance; within our store, you'll discover a multimedia experience, with videos, music, and images accompanying each scent, creating a sensory journey that merges audiovisual elements with the power of scent.
As a scent brand, we hold a deep appreciation for the intrinsic value and practicality of fragrance. Our goal is to infuse our own artistic sensibility into the utilitarian aspect of scent, crafting fragrances that possess not only aesthetic charm but also serve a purpose. At Samcheong-dong Atelier, we strive to go beyond the confines of a one-size-fits-all approach. Instead, we actively seek out and listen to our customers' desires, boldly and attentively gathering their preferences. By doing so, we aim to create fragrances that genuinely resonate with their individual tastes.
Step into our Samcheong-dong store in Seoul, crafted to resemble an alchemist's laboratory, where the essence of our brand comes to life. Explore all 27 of our fragrances in-store, allowing your senses to embrace their captivating scents. But our offerings go beyond were fragrance; within our store, you'll discover a multimedia experience, with videos, music, and images accompanying each scent, creating a sensory journey that merges audiovisual elements with the power of scent.
As a scent brand, we hold a deep appreciation for the intrinsic value and practicality of fragrance. Our goal is to infuse our own artistic sensibility into the utilitarian aspect of scent, crafting fragrances that possess not only aesthetic charm but also serve a purpose. At Samcheong-dong Atelier, we strive to go beyond the confines of a one-size-fits-all approach. Instead, we actively seek out and listen to our customers' desires, boldly and attentively gathering their preferences. By doing so, we aim to create fragrances that genuinely resonate with their individual tastes.
【 Brand Collaboration: Architects of New Aesthetic Experiences 】
Our brand collaborations are built on strong storytelling and a commitment to high-quality craftsmanship. We strive to create unique customer experiences that showcase our brand's exceptional aesthetic intelligence.
In these collaborations, our products transcend their functional purpose and become works of art. The outcome of each collaboration is elevated through our brand's distinctive narrative, adding a touch of romance to the experience. We proudly call this brand collaboration.
Our brand collaborations are built on strong storytelling and a commitment to high-quality craftsmanship. We strive to create unique customer experiences that showcase our brand's exceptional aesthetic intelligence.
In these collaborations, our products transcend their functional purpose and become works of art. The outcome of each collaboration is elevated through our brand's distinctive narrative, adding a touch of romance to the experience. We proudly call this brand collaboration.
'【 Scent of Seoul | The Official Fragrance of Seoul Metropolitan Government 】
In collaboration with Seoul Metropolitan Government, we proudly present 'Scent of Seoul' - a fragrance crafted to showcase Seoul as a remarkable intangible asset on the global stage. Seoul, a city that blends creative content and advanced technology, has been encapsulated into this fragrance. We have also adorned the packaging with hand-drawn illustrations of Seoul's iconic architectural landmarks, enhancing the sensory experience and enabling customers to evoke the scent of Seoul through multiple senses.
Seoul Metropolitan Government has graciously presented the Scent of Seoul to esteemed individuals worldwide, showcasing the city's essence as a cherished gift.
